Be Part Time of the Action.

- New Zealand Defence Force -

Offering Kiwis an exciting double life

For many New Zealanders, joining the Army is too much of a commitment. However, they still yearn to enjoy the comradery, action and many perks that Army life can bring.

Becoming an Army Reservist is a way to get the best of a career in the Army, alongside your day job. ‘Be part time of the action’ showcased this duality, showing how you can live an exciting double life, and get more out of your spare time.

Running as eye-catching outdoor, posters and social videos the campaign proved that there are many New Zealanders out there who want to join the Army part-time, as long as it provides the flexibility and excitement they desire.