The Fondle Filter
- Testicular Cancer NZ -“The Fondle Filter enables us to make feeling for lumps or any changes less scary.
Fun even.”
Using Snapchat’s AR to remind guys
that playing with their balls is fun
Testicular cancer is the most common cancer among young men aged 18-39. The good news is, if you find lumps early, it’s almost always curable. Trouble is, self-check rates are low.
So we reminded guys of a truth they already know – it’s fun to play with balls.
The Fondle Filter is a Snapchat AR lens that turns any ball-shaped object into testicles, encouraging guys to play with their own. By intentionally removing the weight of the issue, the Fondle Filter uses unexpected design and humour to engage in a fresh way. Now guys can turn any ball shape into a handful of fun – which could turn out to be a lifesaver.
Results:
3.2M plays on Snapchat
6.4M balls checked
100K shares
8x average Snapchat interaction
