Love Creep.
- Love Better by Ministry of Social Development -“This is a tool that seeks to prevent behaviours becoming ingrained and potentially life threatening in relationships now and in the future.”
Is your love creeping?
Love Creep helps young people find out
Young love is the BEST. It’s full of juicy, hot and heavy feelings.
But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but.
There’s a gnarly and damaging difference between:
a cosy night in every now and then and isolating you from friends and family
caring you eat well and expecting a say in your body shape
wanting to know when you’ll be home and needing your location at all times.
‘Love Creep’ is a new piece of language that describes how love can turn into a pattern of control. Lovecreep.nz simulates it; validating those who feel controlled, waking users up to their emotional abuse (knowingly or not), and giving family and friends a way to broach the subject.
Lovecreep.nz uses real life examples (Love Bites) to educate people on how to spot controlling behaviours. It also enables them to create their own patterns of control, based on what they may have experienced, seen or used. Along with AV content and OOH some of the edits created will be shared anonymously across TikTok, showing up in young people’s feeds and prompting them to reflect on their own relationships.
