A New Focus.
- DB Breweries -“They say you drink with your eyes. In the case of Tuatara, that first sip is all the better for the rebrand.”
Giving Tuatara a new focus
Tuatara came to us for a rebrand. A new strategic and design refresh to bring focus to a craft market becoming overwhelmingly frivolous. We found our creative insight staring at us. The Tuatara’s third eye. Focus. Vision. Foresight. The Third Eye has become Tuatara’s icon. A way to frame everything, including the level of creativity in each beer. Core range: Stable. Honest. Pure. Limited edition: Evolve the third eye. Experimental: Give the eye its full freedom.
The refresh has seen a +60% point shift in sales. From decline to an unheard-of 44% growth in sales. In one massive year. We earned a drink.
