LIVE LOUD
- Lion, Panhead -“Panhead is more than just epic beer, it’s a lifestyle born from Kustom culture. And Live Loud is the creative platform that will enable us to bring that lifestyle to a wider audience across all consumer touchpoints.”
UNLEASHING THE LOUD
Panhead is born from Kustom Kulture; hot-rods and Harleys, tattoos and brews. Rated hard by its core drinkers, the brewery from Upper Hutt’s mission is to bring a mainstream audience into the fold: those who’ve left their louder, self-expressive days behind them.
Live Loud is a platform that encourages people to break-free of their stifling world and embrace a loud mindset. To launch, we captured peoples’ raw expressions of loud. Hitting screens and streets with short, sharp social-first films, and posters and billboards you can’t ignore.
