Mixed? Don’t drive
- Waka Kotahi | NZ Transport Agency -“…bringing together familiar yet sinister combinations, it creates a sense of unease”
Would you drive on this?
Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving: a state of impairment the New Zealand public is being introduced to.
Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. To help unpack the dangers and effects of these mixes on drivers, Waka Kotahi have engaged New Zealand’s medical community to become the unique voice of the campaign.
Medical experts and Emergency Responders were first to unveil the Mixed Meds, unboxing them live on camera. People were hit in the moments most relevant; outside pharmacies; inside doctors’ waiting rooms; shared by medical influencers. On their feeds, people are led to the @MixedDriving cabinet on Instagram, where they can explore each mix in-depth, and unpack why they can cause harm while driving. All designed to spark conversations between healthcare professionals and patients.
Mixed Driving supports the Government’s Road to Zero strategy, through driver education.
