Two Shots
for Summer.
- New Zealand Government -
Summer vibes, good times, sun-drenched rhymes.
Young people were the trickiest segment to move to get VAX1+VAX2. They could wait it out, right? But summer wasn’t waiting for them. Enter the lyrical smoothness of Kiwi rapper JessB, set to a dreamy, found-footagey summerscape of the times young Kiwis craved, and they could help pave. All by getting double vaxxed.
Hitting eyeballs on-demand, in-feed, on-swipe, and ear canals across the airwaves, TWO SHOTS FOR SUMMER became an unofficial summer anthem; ripped apart, reconfigured, reinterpreted by our audience. And helping Aotearoa reach +90% fully vaxxed – and relative freedom – just in time for the sun to shine.