You Would in Wellington.
- Wellington NZ -“This is a platform with immense flex. It positions Wellington as a place of vibrant change, in a way only Wellington can.”
A daring new creative platform for our unique city
‘You Would in Wellington’ is a love letter to Wellington’s wild spirit, its unpretentious, unselfconscious, carefree attitude, and its way of liberating the inner, bolder side of its visitors, investors and residents.
Wellington has an intangible energy that has an affect on those that experience it.
The platform is all encompassing, touching everything from national and international tourism, to events promotion, and business investment. It’s about people, and the unique effect Wellington has on them.
The visitation campaign puts a fresh twist on the classic saying ‘I Have Never’. Inviting people to do things they’ve never done before emboldens people to weigh up risk vs reward, because well… You Would in Wellington.